Lầu Chú Hoả: The Deadliest Mansion is slated for a North American release on Sept. 4, with Mockingbird Pictures handling distribution to major theater chains.
Watch the trailer
Helmed by Hùng Trần, the project marks Vietnam’s first foray into the found-footage horror subgenre and quickly gained traction after its June premiere. It led the local box office, drawing over a million admissions and surpassing VND78 billion in total gross.
The core premise follows a troupe of aspiring streamers who breach the haunted Hứa family estate, chasing viral fame and money. Their live broadcast, however, awakens a latent evil that pulls them into an old family ghost legend tied to the estate. The film is presented in a found-footage style.
Runup Vietnam produced the film with Hive Media Corp of South Korea, marking Hive’s first production investment outside its home market. Mockingbird Pictures is overseeing the North American rollout as part of its effort to bring Vietnamese commercial cinema to international audiences.
Release date and platforms
The North American release is set for Sept. 4, with screenings across AMC, Regal and Cinemark. Mockingbird Pictures handles the distribution.
